Marketo
Integrating Marketo with Correlated allows teams to use the power of Correlated's customer lifecycle lead scoring platform to identify users and accounts that are ready to convert, expand, or are at risk of churn and take action by driving custom field updates that power Smart Campaigns in Marketo.
As a destination, Correlated's lead scores can be integrated into Marketo, allowing teams to view the scores directly within the Marketo platform. Additionally, Correlated's lead scores can be used to update custom fields in Marketo, providing teams with more granular information about their leads and accounts. These custom field updates can power Smart Campaigns in Marketo, allowing teams to trigger personalized and automated actions based on the lead scores.
For example, when a lead reaches a certain score indicating they are ready to convert, a Smart Campaign can be triggered to send a personalized email or assign the lead to a specific sales rep. Similarly, when a lead reaches a score indicating they are at risk of churn, a Smart Campaign can be triggered to send a re-engagement email or schedule a call with the right CSM.
Overall, integrating Marketo with Correlated allows teams to more effectively identify and prioritize leads and accounts, making it easier to increase conversions and reduce churn. The integration enables teams to use the data from Marketo and leverage the power of Correlated's lead scoring platform to make more informed decisions, ultimately leading to better results.
Use Cases
- Update custom fields in Marketo with lead scores, providing teams with more granular information about their leads and accounts.
- Trigger personalized and automated actions in Marketo based on lead scores, such as sending targeted emails or assigning leads to specific sales reps.
- Use Smart Campaigns in Marketo to reach out to leads and accounts that are most likely to convert or are at risk of churn at the right time and with the right message.
About
Marketo
Marketo Engage is the world's largest marketing automation platform, a singular solution that combines the power of automation, content, and lead development.
Product led revenue drives the SaaS world
Better leads, more revenue
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