The devtools sales playbook
Insider Tips

The devtools sales playbook

One of the reasons we started Correlated was based on our experience building and selling products to developers. PLG is a natural GTM motion for devtools because developers often like to self-onboard and tinker before making a decision on adopting a product and ultimately buying it. As a result the best approach for selling software to developers is quite a bit different than with other categories. In this guide we walk through some of our lessons learned in an effort to help founders and salespeople at devtools companies more effectively go-to-market.

Tim Geisenheimer
Tim Geisenheimer

The Product Led Revenue Podcast

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The Product-Led Revenue Show | Jorge Soto, Reprise

The Product-Led Revenue Show | Jorge Soto, Reprise

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The SaaS Product Power Breakfast with Dave Kellogg and Thomas Otter

The SaaS Product Power Breakfast with Dave Kellogg and Thomas Otter

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Discussing Product Led Growth and the Future of SMS Marketing | Brian Malkerson, CRO at Attentive

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