Integrating Hubspot with Correlated allows growth marketing teams to use the power of Correlated's customer lifecycle lead scoring platform to identify users and accounts that are ready to convert, expand, or are at risk of churn.

As a source, Hubspot data can be used alongside product analytics data and customer data from your data warehouse to provide Correlated with valuable information on leads, such as their behavior, engagement, and demographics. This information is then analyzed and scored by Correlated, helping to identify which leads are most likely to convert or which accounts are at risk of churn. The scores can be used to prioritize leads and accounts, making it easier for growth marketing teams to focus their efforts on the most promising opportunities.

As a destination, Correlated's lead scores can be integrated into Hubspot, allowing growth marketing teams to view the scores directly within their CRM. This helps teams to quickly identify which leads and accounts are most likely to convert or are at risk of churn, without having to switch between different systems. Additionally, Correlated's lead scores can be used to trigger automated workflows within Hubspot, such as sending targeted emails or assigning leads to specific sales reps.

Overall, integrating Hubspot with Correlated allows growth marketing teams to more effectively identify and prioritize leads and accounts, making it easier to increase conversions and reduce churn. The integration enables teams to use the data from Hubspot and leveraged the power of Correlated's lead scoring platform to make more informed decisions, ultimately leading to better results.