PLG Playbook Library
No need to reinvent the wheel. Leverage our pre-built library of product-led playbooks to use for your most important product qualified leads and accounts.
Submit your own PLG GTM PlaybookAdoption
Identify power users in top percentile of usage -> Invite to join community
Hubspot
Outreach
Salesforce
SalesLoft
Slack
- Use product-usage data and Correlated's built in thresholds to determine who's the most active. Examples:
- ~Product Events Increase by Percentile X
- ~Workflows Run Increase by Percentile Greater Than X
![](https://cdn.prod.website-files.com/60d259097084d53f9a996f07/63e513751fd6ae5fe8a362d7_Screen%20Shot%202023-02-09%20at%2010.38.16%20AM.png)
![](https://cdn.prod.website-files.com/60d259097084d53f9a996f07/631f45b7faa73c5a642db89c_Screen%20Shot%202022-09-12%20at%2010.40.23%20AM.png)
Usage growing 30% WoW → Reach out to write customer story
Hubspot
Outreach
Salesforce
SalesLoft
Slack
- Use product usage data to track overall usage growth WoW. Examples:
- ~Overall Product Events
- ~Sign Ins WoW
- Use firmographic data to confirm they're longer term customers and are healthy. Examples:
- ~Days Since Converted
- ~Customer Success Status
![](https://cdn.prod.website-files.com/60d259097084d53f9a996f07/63e51426e34e3449c220d5a8_Screen%20Shot%202023-02-09%20at%2010.39.58%20AM.png)
![](https://cdn.prod.website-files.com/60d259097084d53f9a996f07/631f7eb76f778429138c64ce_Screen%20Shot%202022-09-12%20at%202.41.44%20PM.png)
Identify power users in enterprise accounts -> Send auto-email to collect customer feedback / sentiment
Hubspot
Outreach
Salesforce
SalesLoft
Slack
- Use key product-usage data to surface power users.
- OR use data warehouse modeling to develop your own complex power user criteria.
- Use CRM data to track customer plan. Examples:
- ~Enterprise Account
- ~Premium Plan
![](https://cdn.prod.website-files.com/60d259097084d53f9a996f07/63e514f64c19449abcc0e9a9_Screen%20Shot%202023-02-09%20at%2010.43.50%20AM.png)
![](https://cdn.prod.website-files.com/60d259097084d53f9a996f07/62fab0886d182214b8803af1_Screen%20Shot%202022-08-15%20at%201.45.20%20PM.png)