PLG Playbook Library
No need to reinvent the wheel. Leverage our pre-built library of product-led playbooks to use for your most important product qualified leads and accounts.
Submit your own PLG GTM PlaybookAdoption
Identify power users in top percentile of usage -> Invite to join community
Hubspot
Outreach
Salesforce
SalesLoft
Slack
- Use product-usage data and Correlated's built in thresholds to determine who's the most active. Examples:
- ~Product Events Increase by Percentile X
- ~Workflows Run Increase by Percentile Greater Than X
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Usage growing 30% WoW → Reach out to write customer story
Hubspot
Outreach
Salesforce
SalesLoft
Slack
- Use product usage data to track overall usage growth WoW. Examples:
- ~Overall Product Events
- ~Sign Ins WoW
- Use firmographic data to confirm they're longer term customers and are healthy. Examples:
- ~Days Since Converted
- ~Customer Success Status
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Identify power users in enterprise accounts -> Send auto-email to collect customer feedback / sentiment
Hubspot
Outreach
Salesforce
SalesLoft
Slack
- Use key product-usage data to surface power users.
- OR use data warehouse modeling to develop your own complex power user criteria.
- Use CRM data to track customer plan. Examples:
- ~Enterprise Account
- ~Premium Plan
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