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Scott Leese and Richard Harris are pros in sales strategy and execution. In this episode of their Surf and Sales podcast, they sat down Correlated's Head of Growth, Breezy Beaumont, to tackle a range of topics, including the role of sales as we move into the self-serve era, how to truly be aligned across teams, and many others.
Episode Summary
PLG - Product Led Growth. All the rage and not quite all the understanding.
In this episode, Scott Lesse and Richard Harris sat down with Breezy Beaumont, Head of Growth at Correlated to discuss where and how sales, marketing, and customer success should be aligned.
Key Insights
⚡ Scott, Richard, and Breezy discuss sales' role at PLG companies
We'll cover things like:
- Understanding how Growth differs from CRO.
- Best collaboration tools.
- How not to use a collaboration tool.
- No human thrives with no autonomy.
- Freemium, Self-Serve, and a Sales Team
- How to leverage a brand in a micro-community
The Surf and Sales Podcast
🏄♂️ In sales, everyone is looking for help, yet so few are willing to give it unselfishly.
Scott and Richard teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right, and equally important do wrong so you don't have to.
And yeah, there will be the occasional surf story as well.