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The devtools sales playbook
One of the reasons we started Correlated was based on our experience building and selling products to developers. PLG is a natural GTM motion for devtools because developers often like to self-onboard and tinker before making a decision on adopting a product and ultimately buying it. As a result the best approach for selling software to developers is quite a bit different than with other categories. In this guide we walk through some of our lessons learned in an effort to help founders and salespeople at devtools companies more effectively go-to-market.
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Customer ExpansionHow Duolingo increased conversion and retention with a new pricing tier
Duolingo is a language-learning website and mobile app. The company uses a freemium model: the app and the website are accessible without charge, although Duolingo also offers a premium service for a fee. Mateo Creamer worked with Duolingo as part of his MBA internship at Stanford.
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Customer ExpansionWant to drive expansion revenue? Sales needs to lead the charge
Previously, the SaaS sales process was linear, but product led growth is changing that. Read this blog to see the steps sales teams can take to own upsell and cross-sell to drive net dollar retention.
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Customer Expansion4 SQL queries to find customer engagement and expansion opportunities
Want to see which product signals are driving expansion and upsell at your company? Here are four SQL queries you can use to uncover user insights from your product data for your sales and revenue team.
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Customer ExpansionThree Ways Your Sales Team Should Use Product Signals
These are the Three Most Effective Ways We've Seen Sales Teams Use Product Signals to Drive Expansion and Upsell Opportunities.
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